You wait all this time for rain

...and then 3 'rain' ads come along at once.

I wonder if the recent floods inspired them.

First, a whole load of sycamore seeds drift down both outdoors and indoors, in the 'go green' campaign from Powergen (e-on).*

Then, clock parts rain on people stuck in various places, in Vodafone's 'we all have more time' mobile Internet ad. Watch it on YouTube.**

But I think the most successful is the Magic radio ad, with real rain and wonderful music. It creates an emotion. And that's what great advertising is all about.

* Imagine a load of mouldering greenery in your living room – yuk!
** Apparently Judy Dench earned £250,000 for her 40-second voiceover. Nice work if you can get it.