Andrex Shea Butter p..Andrex has a fine tradition of using labrador puppies in its ads. But I wish they'd included a French poodle somewhere in the last scene. Just this once.
Saturday, 18 July 2009
Take it all the way
Andrex has a fine tradition of using labrador puppies in its ads. But I wish they'd included a French poodle somewhere in the last scene. Just this once.
Friday, 10 July 2009
Media placement
When buying ad space, it's important to buy it in the right place. That is, where your desired customers will see it.
Old Speckled Hen have sponsored PrimeTime on Dave (the comedy channel). Their ads feature a fox in various odd situations, saying: "Yes, it's different, but it's not a hen."
I'm not a beer drinker, but it made me laugh. So the comedy channel is probably the right place for it.
Watch the ads here
Thursday, 2 July 2009
Public transport, grrr.
Since I've been self-employed (over 8 years now, hoorah!), I rarely have to commute into London during rush hour. Yesterday, I had to be in White City at 9am to run a training session from 10am.
I planned the journey allowing plenty of time, and got to my local station nice and early.
There was a packed train waiting with its doors open, but going nowhere. A sign read: 'Delays due to a broken-down train at Sydenham Hill'. People were milling about on the platform, uncertain what to do.
Ooer, was my trip going to be scuppered at the outset? Should I get a taxi or go home for the car?
Another train came in on the next platform, so we all squeezed onto that. At every station, more people crammed themselves in. The driver made encouraging announcements about moving down the coaches, apologies for the heat and discomfort, and tried to get everyone to work as quickly as possible.
Phew, we arrived at Victoria and I headed for the tube.
Just as I got to the top of the steps, lights started flashing 'DO NOT ENTER', sirens started blasting, and a staff member started heaving the barriers shut.
Oh no! Should I make a run for it and maybe get trapped underground in a terrorist emergency? Or should I wait patiently as instructed?
'It's temporarily closed due to over-crowding,' he explained.
Being an obedient type, I waited. When we were finally allowed down the stairs, the notice read 'Good Service' on all lines except the one I wanted. That read 'Delays'.
Sigh.
Despite the warning, a Circle Line tube did come along, I changed at Notting Hill Gate to the Central Line, just about managed to stay cool, calm and collected (despite it being one of the hottest days this year), and arrived at my destination on time.
It's not unusual, but I share this experience because it's such a bad ad for London.
Do you think they'll get it fixed in time for 2012?
I planned the journey allowing plenty of time, and got to my local station nice and early.
There was a packed train waiting with its doors open, but going nowhere. A sign read: 'Delays due to a broken-down train at Sydenham Hill'. People were milling about on the platform, uncertain what to do.
Ooer, was my trip going to be scuppered at the outset? Should I get a taxi or go home for the car?
Another train came in on the next platform, so we all squeezed onto that. At every station, more people crammed themselves in. The driver made encouraging announcements about moving down the coaches, apologies for the heat and discomfort, and tried to get everyone to work as quickly as possible.
Phew, we arrived at Victoria and I headed for the tube.
Just as I got to the top of the steps, lights started flashing 'DO NOT ENTER', sirens started blasting, and a staff member started heaving the barriers shut.
Oh no! Should I make a run for it and maybe get trapped underground in a terrorist emergency? Or should I wait patiently as instructed?
'It's temporarily closed due to over-crowding,' he explained.
Being an obedient type, I waited. When we were finally allowed down the stairs, the notice read 'Good Service' on all lines except the one I wanted. That read 'Delays'.
Sigh.
Despite the warning, a Circle Line tube did come along, I changed at Notting Hill Gate to the Central Line, just about managed to stay cool, calm and collected (despite it being one of the hottest days this year), and arrived at my destination on time.
It's not unusual, but I share this experience because it's such a bad ad for London.
Do you think they'll get it fixed in time for 2012?
Monday, 29 June 2009
Celebrity culture
Have you seen Peter Jones in the ad for moneysupermarket.com?
Famous for his millions, he says: "I'm in it; shouldn't you be?"
I'm sorry, but I'm not convinced.
Meanwhile, I'm sure it's Paul Merton's voice in the Direct Line voiceover.
Famous for his humour, he's reading a very dull script.
External endorsements are a powerful sales tool, because what someone else says about you is more convincing than anything you can say yourself.
But if you're going to do it, purleease be sensible about it! Match the right person with the right product, and let them speak in a way that is consistent with their own brand as well as with yours.
Famous for his millions, he says: "I'm in it; shouldn't you be?"
I'm sorry, but I'm not convinced.
Meanwhile, I'm sure it's Paul Merton's voice in the Direct Line voiceover.
Famous for his humour, he's reading a very dull script.
External endorsements are a powerful sales tool, because what someone else says about you is more convincing than anything you can say yourself.
But if you're going to do it, purleease be sensible about it! Match the right person with the right product, and let them speak in a way that is consistent with their own brand as well as with yours.
Wednesday, 24 June 2009
Do what you say on the tin
So if you sell TV advertising, produce a TV ad about TV advertising.
I love this!
www.thinkbox.tv
It's true. 30 seconds really can make an impact that lasts the rest of your life.
Altogether now, "Woooah, Bodyfoooorm, Bodyform for yoouuu!"
I love this!
www.thinkbox.tv
It's true. 30 seconds really can make an impact that lasts the rest of your life.
Altogether now, "Woooah, Bodyfoooorm, Bodyform for yoouuu!"
Tuesday, 23 June 2009
Monday, 22 June 2009
The Stig...unmasked!
The anonymous racing driver on Top Gear has been revealed as...Michael Schumacher! Or was it a publicity stunt for Bacardi Rum?
Read the story on Times Online.
Either way, the tactic has worked.
I'll have a Bacardi and Coke with ice please. No lemon.
Read the story on Times Online.
Either way, the tactic has worked.
I'll have a Bacardi and Coke with ice please. No lemon.
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