Saturday, 11 August 2007

It's not exactly an advert, but

Häagen-Dazs® load their delicious ice cream with tasty morsels like caramel, cookies and nuts, just enough so there's always at least one piece showing. It encourages you to keep eating and eating until you find the next bit.

Before you know it, you've eaten the whole pot and have to buy another one.

Now, that's what I call clever marketing.

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