Today's topic is 'brand names that have become part of the language'.
Argos are currently using the slogan: 'Don't shop for it, Argos it.'
How much better to say: "Don't go shopping. Go Argossing!"
So when Fred (or whoever) asks Wilma (or whoever): "What are you doing today?", she can reply: "I'm going Argossing."
I dunno. Do you think it might ever happen?
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