What can small businesses learn from the good, the bad and the ugly in UK advertising and marketing?
Thursday, 16 September 2010
Is advertising sexist?
Thanks to Babs Saul, who posted this link on Facebook.
Today's tip: People go to the Internet for information or entertainment. So that's what you need to provide them with. They don't go to be 'sold' to. That happens as a by-product of valuing your information or enjoying your entertainment.
This blog provides a bit of both. Just lately, I've been feeling a bit silly, and today's video is another bit of light relief. If you want some tips about what you can learn from UK advertising (as promised in the sub-heading, in the light grey bar above), scroll down. You'll find lots of useful advice in previous posts, I promise! I hope you enjoy reading them and / or find them useful.
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