I drove past a Burger King poster yesterday, with a picture of a juicy Angus burger and the caption 'King Delicious'.
They like to elevate their branding above Maccy Ds.
If they'd added an apostrophe it would have descended to the unnecessary level that French Connection UK did (remember?). I'm glad they didn't go there.
Lesson: Sometimes, it's good to be subtle.
4 comments:
I agree, how French Connection thought that was a good idea I don't know!
It did make them money though (and their share price seems to have been dropping since they changed it). Says a lot about their customer base, doesn't it!
Linky link from the Guardian story on Monday:
http://www.guardian.co.uk/business/2010/mar/15/french-connection-sells-nicole-farhi
Just found this about BK's previous use of 'king' in their posters.
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