Wednesday 3 February 2010

Mmm, chocolate!

Muller Lite is now available sprinkled with chocolate. Seems odd to me. If you're going to eat chocolate, then eat chocolate. If you're trying to lose weight, eat light yoghurt.

The ad seems odd too.

A bunch of women drive up in their open-top car. The ground is too muddy for them to walk on in stiletto heels. They eat their chocolate-sprinkled yoghurts delivered by a chivalrous hero. He also lays down a boot-load* of 'fad diet books' as stepping stones for them to walk across. He ends up speckled with mud.

That's when I get confused. Is it chocolate in the yoghurt? Or low-calorie mud?

* Trunk-load for our American friends

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