as the result of an ad?
I had to answer that question as part of a copy test when I applied to go to copywriting college years ago. Many, many years ago. So many years ago that the acceptance letter from Watford College was written on a typewriter.
I think I argued that no ad had ever changed my buying behaviour – oh, the foolishness of youth!
So, what would your answer be?
1 comment:
Here are some of the answers I received via Twitter:
"Are you suggesting that I am influenced by advertising? How very dare you?"
"I bought a lipstick in the classic matte red."
"A box of OMO"
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