This weekend has seen at least four hours of prime-time TV devoted to the X-Factor final.
Most companies pay fortunes for a 30-second ad. Syco gets hours – and we pay him!
What can you do to make your advertising that entertaining and get your audience as involved?
Monday, 14 December 2009
Sunday, 13 December 2009
And the winner is...
...AC Wilgar, a heating installation company.
They took out a whole page ad in my local paper to announce the opening of their new branch and celebrate 25 years in business.
They have twice been voted best domestic heating installer in the UK, were Corgi's 'Best installer in the south east of England' in 2008, and chosen from 56,000 registered installers to help launch the new gas safe register in 2009.
It raises their profile and gives customers reassurance to choose them. What's more, the ad includes a 10% off coupon for installations before 29/2/10 to encourage prompt responses.
It's not the most attractive ad in the paper.
Their shops are a distinctive stand-out red that some would call ugly.
Their logo wouldn't win any design contests.
But their self-confident self-promotion gets a prize from me.
They took out a whole page ad in my local paper to announce the opening of their new branch and celebrate 25 years in business.
They have twice been voted best domestic heating installer in the UK, were Corgi's 'Best installer in the south east of England' in 2008, and chosen from 56,000 registered installers to help launch the new gas safe register in 2009.
It raises their profile and gives customers reassurance to choose them. What's more, the ad includes a 10% off coupon for installations before 29/2/10 to encourage prompt responses.
It's not the most attractive ad in the paper.
Their shops are a distinctive stand-out red that some would call ugly.
Their logo wouldn't win any design contests.
But their self-confident self-promotion gets a prize from me.
Friday, 11 December 2009
Thursday, 10 December 2009
Wednesday, 9 December 2009
Tales of the unexpected
I love Roald Dahl's stories with the twist in the tail. And now here's a cheese ad with a surprise ending. It's yummy cheese too.
Wednesday, 2 December 2009
Why oh why oh why
is everything in Waitrose so nice that I spend twice as much there as I do in any other supermarket?
Whatever the answer, I think we could all do with a bit of it!
Whatever the answer, I think we could all do with a bit of it!
Tuesday, 1 December 2009
Have you voted yet?
Unless you've been living on another planet, you can't help but notice the number of reality shows and phone-in competitions* on TV these days.
Oxo has got in on the act, by inviting real families to record their own ads using a predetermined script. They're not daft! They're jumping on a bandwagon, generating PR and saving money at the same time.
There is still time to vote for the Oxo Factor finalists, who will be revealed during the X-Factor final (that's the show that is just one giant advert for Simon Cowell's business).
The Oxo Factor.
* You do know that they make money from your phone calls, don't you?
Subscribe to:
Posts (Atom)