Friday 16 August 2013

Proof of the power of social proof

For years I've been banging on about how what other people say about you is more convincing than anything you say yourself. Even the car brands are now taking this on board, with the Kia ad focusing on reviews...

Ford's new ad even includes a song about them! All together now...
http://uk.adforum.com/creative-work/ad/player/34489323

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