Context is everything

I first saw the Cadbury's Chocolate Charmer ad in the middle of a Heston Blumenthal programme. Perfect product placement, mixing the art and science of cooking.

However, when you read the comments about the ad on YouTube, it doesn't seem as though it's gone down so well.

I suppose, like many things, its effectiveness depends where you put it! And there's only one place for Cadbury's chocolate...