I saw this in the cinema with my young daughter. I think it passed her by in her anticipation of the film, but my thought was 'why?'. Not 'why do a cute ad?', which it is of course, but why change the name of a product which is so well known. It's one of those things I've never understood.
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I saw this in the cinema with my young daughter. I think it passed her by in her anticipation of the film, but my thought was 'why?'. Not 'why do a cute ad?', which it is of course, but why change the name of a product which is so well known. It's one of those things I've never understood.
Thank you for your comment. There is a discussion about the name change on Marketing Week. I wonder if it was a condition of sale, as someone suggests?
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