What can small businesses learn from the good, the bad and the ugly in UK advertising and marketing?
Monday, 29 March 2010
Ooer missus, I do like a bit of euphemism!
Have you seen or heard the ads for Crabbie's alcoholic ginger beer? They are no doubt inspired by Enid Blyton's Famous Five books that always seemed to feature 'lashings' of the stuff, but with an adult twist.
The scripts contain all sorts of delicious innuendo – I heard a radio ad today pretending to be about an Easter egg hunt. For example, she says: "Have a feel around downstairs" and he says: "I'll be up in a Jiffy".
Meanwhile, the TV ad (above) features a Fanny (fnnar fnarr) Craddock type using much missed words like 'spiffing'.
All this lovely wordplay makes me very happy!
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