Couldn't believe the Oven Pride advert I heard recently: "So easy a man can do it", with small print reading: "No men were harmed during the making of this commercial."
There was a time when this 'role reversal' approach might have amused me, but not any more.
It may be tongue-in-cheek. But it's no funnier than sexism against women.
Tip: Remember we're in the 21st century.
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