this TV show will take over the world!
The Gruen Transfer.
It's a show with a panel of advertisers critiquing Aussie ads. Viewers also get the chance to see ad creativity behind-the-scenes, when they are challenged to promote an unlikely product. It's fascinating, and loads of fun!
Sunday, 29 March 2009
Wednesday, 18 March 2009
Head in the clouds
I was talking to someone the other day about 'cloud computing'. No longer will we all have to buy our own copies of software and keep upgrading everything to stay compatible with everyone else. We will just have to buy an annual license to use the latest versions via the Internet.
What a good idea: a solution to a problem.
That's what we all need to sell.
What a good idea: a solution to a problem.
That's what we all need to sell.
Saturday, 14 March 2009
Buggeration!
I was talking to someone recently who told me that 'bugger' is not a rude word in New Zealand. It has been used in a car ad campaign, with 'oh bugger' as a promotional bumper sticker.
'Bastards' is a term that's used with affection in Australia (as shown in their famous 'Buy more beef, you bastards' slogan).
And 'merde' in French is not as rude as 'shit' is in English.
Just goes to show the importance of choosing the right language for your audience.
'Bastards' is a term that's used with affection in Australia (as shown in their famous 'Buy more beef, you bastards' slogan).
And 'merde' in French is not as rude as 'shit' is in English.
Just goes to show the importance of choosing the right language for your audience.
Friday, 6 March 2009
All men are...
Couldn't believe the Oven Pride advert I heard recently: "So easy a man can do it", with small print reading: "No men were harmed during the making of this commercial."
There was a time when this 'role reversal' approach might have amused me, but not any more.
It may be tongue-in-cheek. But it's no funnier than sexism against women.
Tip: Remember we're in the 21st century.
There was a time when this 'role reversal' approach might have amused me, but not any more.
It may be tongue-in-cheek. But it's no funnier than sexism against women.
Tip: Remember we're in the 21st century.
Tuesday, 3 March 2009
Brave new world
Just as some musicians use their MySpace page more than their own websites, Skittles.com has ditched their traditional website in favour of links to the various social media sites. The 'Friends' link goes to their page on FaceBook, the 'Products' link to Wikipedia, 'Media' to YouTube and Flickr, and 'Chatter' to Twitter.
Rather than the company broadcasting 'top-down' sales messages, the customers are doing all the talking (and there is no control over what they may say). This is 'bottom-up' marketing taken to the extreme.
My message? Marketeers ignore the power of social media at their peril.
Rather than the company broadcasting 'top-down' sales messages, the customers are doing all the talking (and there is no control over what they may say). This is 'bottom-up' marketing taken to the extreme.
My message? Marketeers ignore the power of social media at their peril.
Sunday, 1 March 2009
2+2=5
Imagine you sell sofas. How will you advertise them?
You might pick a hit song and get people to dance around them, like DFS do. Or you might think again.
The greatest impact can occur when you put two unrelated ideas together, such as the Ryvita "Inch War" slogan.
One sofa company took three ideas and achieved oodles of PR coverage to go with the ad.
1. Sofas
2. Fast delivery
3. Top Gear
Watch the Sofa.com world speed record.
Inspired!
You might pick a hit song and get people to dance around them, like DFS do. Or you might think again.
The greatest impact can occur when you put two unrelated ideas together, such as the Ryvita "Inch War" slogan.
One sofa company took three ideas and achieved oodles of PR coverage to go with the ad.
1. Sofas
2. Fast delivery
3. Top Gear
Watch the Sofa.com world speed record.
Inspired!
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