I saw something advertised today that I've never seen before.
H&T Pawnbrokers.
The TV ad featured a chirpy, jolly animation and voiceover with the slogan: 'There's a new gold-rush'.
I'm not sure that someone selling their gold is in quite such a cheerful mood, but then advertising reflects real life without actually reflecting real life.
And that's my sobering thought for the day.
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