1
Word of mouth is famously the best kind of advertising there is.
2
Cab drivers are notoriously chatty.
1+2=5
Cab drivers are now chatting to their captive passengers about holidays and other treats they've enjoyed, courtesy of canny advertisers.
See here, if you want a cabby to do your selling for you.
P.S. I chat to a lot of people too, so if anyone wants to give me a free Caribbean holiday to talk about, then please contact me at jackie@comms-plus.co.uk!
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