There is an M&S ad with a lovingly shot close-up of a double chocolate pudding ... lush, dark sponge ... smooth, melted filling ... dribble of thick rich cream ... Santana's sexy Samba Pa Ti or Fleetwood Mac's The Albatross playing in the background ... and the slow female voiceover: 'This is not just food. It's M&S food'.
I was watching it with my 13-year-old 'sort of' step-daughter, and she said: 'I don't like these ads – what are they all about?'
Luckily for M&S, she's not their target market. But I am. And I think they're delicious!
P.S. You know an ad's made an impression when it gets spoofed on YouTube, here!
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