What can small businesses learn from the good, the bad and the ugly in UK advertising and marketing?
Tuesday, 30 August 2011
Straight up
I don't like the 'straight talking' Wonga.com ads. Apart from anything else, they omit the important fact that their APR is enormous (especially for anyone who pays late).
Saturday, 27 August 2011
Radio blah blah
I heard a Microsoft Office ad on the radio where a child actor said something like: "And I can add Word Art to my essays to make them look fantastic!"
Nooooo!
Word Art is to be avoided at all costs. It's hideous. Yuk.
Nooooo!
Word Art is to be avoided at all costs. It's hideous. Yuk.
Friday, 26 August 2011
Not good enough!
I resigned my membership from my local health club because they withdrew one of the dance classes I attend regularly, and it was no longer worth it.
They demand three months' notice (even though they only gave one month's notice that the class was being cancelled). Sure enough, the contract does not commit them to offering any particular classes.
I handed in my resignation letter, but didn't even receive an acknowledgement, let alone a courtesy call asking why I was leaving and whether there was anything they could do to convince me to stay.
Shame. If they'd played it differently, I might still leave but would be more likely to encourage others to join.
I sent an email to object. A few days days later, they called to say 'Your membership will expire at the end of November."
Oh no it won't!
I was careful to ensure my letter was handed in at the end of July, so my membership expires at the end of October.
I had to kick up quite a fuss, but eventually, she agreed.
Given such appalling customer service, I won't miss it.
Yes, David Lloyd Beckenham. I'm taking about YOU.
-----
After complaining to the manager, they have reinstated the dance class on another day, agreed to display posters to promote it, and have sent a letter about my resignation. Too little, too late? I haven't decided.
They demand three months' notice (even though they only gave one month's notice that the class was being cancelled). Sure enough, the contract does not commit them to offering any particular classes.
I handed in my resignation letter, but didn't even receive an acknowledgement, let alone a courtesy call asking why I was leaving and whether there was anything they could do to convince me to stay.
Shame. If they'd played it differently, I might still leave but would be more likely to encourage others to join.
I sent an email to object. A few days days later, they called to say 'Your membership will expire at the end of November."
Oh no it won't!
I was careful to ensure my letter was handed in at the end of July, so my membership expires at the end of October.
I had to kick up quite a fuss, but eventually, she agreed.
Given such appalling customer service, I won't miss it.
Yes, David Lloyd Beckenham. I'm taking about YOU.
-----
After complaining to the manager, they have reinstated the dance class on another day, agreed to display posters to promote it, and have sent a letter about my resignation. Too little, too late? I haven't decided.
Monday, 22 August 2011
Tuesday, 16 August 2011
Wednesday, 10 August 2011
Saturday, 6 August 2011
Friday, 5 August 2011
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