For years there's been a massive poster at the Purley Way traffic lights with a cartoon of a crashed car, advertising a local repair service in case of a prang.
('Prang' – now there's a word that's not used very often!)
Some psychologists believe that thoughts are things, so I've always considered it a worryingly dangerous ad.
It's just been replaced by something completely different.
I wonder if the accident rate at that junction will change?
What can small businesses learn from the good, the bad and the ugly in UK advertising and marketing?
Wednesday, 28 November 2007
Tuesday, 27 November 2007
If music be the food of love
Sorry, but Shakespeare was wrong. As everyone knows, chocolate is the food of love. But it can be matched with music.
For instance, last night's Co-op ad featured Belgian chocolate with the guitar music played by Johnny Depp in the film Chocolat. Subtle!
P.S. Watch the Cadbury's gorilla ad spoof.
For instance, last night's Co-op ad featured Belgian chocolate with the guitar music played by Johnny Depp in the film Chocolat. Subtle!
P.S. Watch the Cadbury's gorilla ad spoof.
Thursday, 22 November 2007
When I first heard about Saturday Night Takeaway*
I thought: "Wow, what an excellent idea! Grouping the ads into clusters, in the same way that viewers watch them! Linking the ads to particular TV shows as cross-promotion! Brilliant! Only commercial television could do it!"
Then I realised the brands aren't mentioned. And it makes no difference whether the contestant has seen the programme containing that particular ad break or not. And And And.
I understand the reasons, but I still think it's a missed opportunity.
* It's the Ant and Dec (or is it Dec and Ant) game show where contestants can 'win the ads'.
Then I realised the brands aren't mentioned. And it makes no difference whether the contestant has seen the programme containing that particular ad break or not. And And And.
I understand the reasons, but I still think it's a missed opportunity.
* It's the Ant and Dec (or is it Dec and Ant) game show where contestants can 'win the ads'.
Friday, 16 November 2007
"Here come the girls"
I'm loving the Boots ad where the office girls glam up ready for the Christmas party.
I Googled it for more info, and found plenty of people wanting to buy the music or the gold dress at 45 seconds.
I bet there will be plenty of people wanted to get gorgeous at Boots too.
I Googled it for more info, and found plenty of people wanting to buy the music or the gold dress at 45 seconds.
I bet there will be plenty of people wanted to get gorgeous at Boots too.
Thursday, 15 November 2007
Hoorah for equality!
Men are now depicted either as sex objects or as lazy idiots.
To top it all, Twinings have also stirred up the racist debate with their Tyrone's been fillng us in 'Lady Grey' TV ads.
Despite a few complaints to the ASA, it seems to be working as an ad – at least according to Brand Republic.
To top it all, Twinings have also stirred up the racist debate with their Tyrone's been fillng us in 'Lady Grey' TV ads.
Despite a few complaints to the ASA, it seems to be working as an ad – at least according to Brand Republic.
Wednesday, 14 November 2007
What did Trinny and Susannah do last night?
...when they wanted to communicate their Dress Code for Men in a clear and simple way?
They went to an ad agency, that's what.
Watch them 'spelling it out' for the poor boys.
Download the PDF.
They went to an ad agency, that's what.
Watch them 'spelling it out' for the poor boys.
Download the PDF.
Monday, 5 November 2007
Love it or hate it? (Part 2)
Famous for eating marmalade sandwiches, Paddington Bear is now eating marmite sandwiches instead.
Nooooo!
It's so wrong it's (almost) right.
Nooooo!
It's so wrong it's (almost) right.
Saturday, 3 November 2007
What the Doctor Smokes
There's a new book by Kate Parker and the Advertising Archives, published by New Holland @ £8.99.
It's certainly going on my Christmas list!
And how did I find out about it? It was featured in a Daily Mail editorial (second best kind of advertising in the world).
Buy it from Amazon.
It's certainly going on my Christmas list!
And how did I find out about it? It was featured in a Daily Mail editorial (second best kind of advertising in the world).
Buy it from Amazon.
Don't mess with my memories!
Some advertisers try to hook the adults with a nostalgic advert while hooking the kids with something new.
The Milky Bar Kid has been resurrected to ride through the forest while animal noises sound out the old tune.
Here's the new ad.
And here's an old one.
Note they've lost the iconic slogan "The Milky Bars are on me!" But they've added "All Natural Ingredients".
Sign of the times. There are now restrictions on advertising sweet and fatty things to children.
The Milky Bar Kid has been resurrected to ride through the forest while animal noises sound out the old tune.
Here's the new ad.
And here's an old one.
Note they've lost the iconic slogan "The Milky Bars are on me!" But they've added "All Natural Ingredients".
Sign of the times. There are now restrictions on advertising sweet and fatty things to children.
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