Rhythm is a dancer

Yay, another fab ad has hit our screens!

Brains, the puppet from Thunderbirds, dances a la Michael Jackson, to prove that 'brains perform best when they're hydrated'. I'd never heard of Drench water before. Now, I'll never forget it.

Admire its brilliance on You Tube.

Tone of voice

I rather like the new TV ads for Loyd Grossman sauces, where various characters mimic his accent and time runs out for him to speak himself. The slogan is 'Sauces with a distinctive voice'. It fits.

So why do I like it so much? Well, in NLP terms (that's Neuro Linguistic Programming), everyone has a preferred sense – either visual, auditory or kinaesthetic (feeling). I'm a word person, so it won't surprise you to discover that I'm mainly auditory. So a slogan that talks about 'voice' is talking directly to me. (Note how I write 'talks about' where someone else might write 'reads' or 'includes').

And I like the fact that they have combined the sense of taste (a sauce) with the sense of hearing (voice). The ad won't appeal so much to the visuals or kinaesthetics among us but hey, you can't have everything...

"Don't stop me now"

As a fan of chocolate and chocolate advertising, this follow-up to the wonderful drumming gorilla doesn't work for me. On any level.

Don't Stop Me Now

I repeatedly watched the first one with enjoyment (surely that's the feeling Cadbury's want their product to inspire). I watched the second with confusion and disappointment.

At a time when Heathrow's T5 is in the news for all the wrong reasons, we see airport trucks having a race and baggage being dumped all over the runway. Not sure if they are real trucks or toy ones, being driven by humans or by themselves. Compared with the first ad, it's complicated and unsatisfactory.

Part of the magic of the original was the anticipation of the Phil Collins' drumbeats. If Cadbury wanted to use a Queen track, then why not Bohemian Rhapsody, as it builds up to the head-banging sequence?

With meerkats!

Now that I'd like to see.

Ads that don't exist (11)

Ads that don't exist (10)

Ads that don't exist (9)

Ads that don't exist (8)