A first in the industry, watch the live sky-divers ad .
And the latest version.
Tuesday 24 June 2008
Sunday 22 June 2008
Thursday 19 June 2008
Songs that get stuck in your head
"Toblerone. Out on its own. Triangular chocolate. That's Toblerone. Made with triangular almonds. From triangular trees. And triangular honey. From triangular bees. Oh, Mr Confectioner, please. Give me Toblerone."
Remember that?
They do say 'if you can't say it, sing it', but let's look at what that particular song says...
The product is called Toblerone. It's made of chocolate. It contains almonds and honey. It's a triangle shape. And there's even a call to action, telling you what to do about it!
No wonder the annoying little ditty is still stuck in my head.
Remember that?
They do say 'if you can't say it, sing it', but let's look at what that particular song says...
The product is called Toblerone. It's made of chocolate. It contains almonds and honey. It's a triangle shape. And there's even a call to action, telling you what to do about it!
No wonder the annoying little ditty is still stuck in my head.
Saturday 14 June 2008
Sensory overwhelm
I've travelled into London three times this week, catching trains into and out of Victoria and Charing Cross, and tubes on the Bakerloo, Northern, Central and Piccadilly lines.
I saw adverts at the stations, in the corridors and on the trains. And I can hardly remember any of them! Even though I was consciously looking for ads to write about in this blog.
It's said we are exposed to more sales messages in a day than our grand-parents were in a lifetime.
After the week I've just had, I'm sure that's true.
I saw adverts at the stations, in the corridors and on the trains. And I can hardly remember any of them! Even though I was consciously looking for ads to write about in this blog.
It's said we are exposed to more sales messages in a day than our grand-parents were in a lifetime.
After the week I've just had, I'm sure that's true.
Friday 13 June 2008
Arty Farty: an update
Last September, I wrote about an artist's postcard that I didn't believe would win them any business.
Maybe they read my comments, because this year I received another one.
This time, the front has 20 square images butted together, showing snippets of different art pieces. The instructive heading reads: "See Artists' Summer Exhibitions 2008"*.
The back has 4 more captioned images and simple details of when the exhibitions are, where they are, and what to do for more information. The type is enlarged and emboldened where necessary for skim-reading.
Well done, that artist! You've learned a lesson over these past few months. Either that, or you've teamed up with three other artists who do know what they're doing with their marketing.
*Actually it doesn't have the apostrophe that it should. I put that in myself. Just couldn't help it. Sorry!
Maybe they read my comments, because this year I received another one.
This time, the front has 20 square images butted together, showing snippets of different art pieces. The instructive heading reads: "See Artists' Summer Exhibitions 2008"*.
The back has 4 more captioned images and simple details of when the exhibitions are, where they are, and what to do for more information. The type is enlarged and emboldened where necessary for skim-reading.
Well done, that artist! You've learned a lesson over these past few months. Either that, or you've teamed up with three other artists who do know what they're doing with their marketing.
*Actually it doesn't have the apostrophe that it should. I put that in myself. Just couldn't help it. Sorry!
Wednesday 11 June 2008
Is it just me?
Or does anyone else think that hair-colour ad is ridiculous – the one where the tall girl with the dyed red hair looks in the shop window, takes off her white woolly hat, faces up to the snooty sales lady, and buys the staggeringly high-heeled red shoes?
I know they want you to 'get noticed', but surely not for the wrong reasons.
I know they want you to 'get noticed', but surely not for the wrong reasons.
Tuesday 10 June 2008
Do advertisers have a social responsibility?
New telly ad. A bottle of Surf Small & Mighty (accidentally) drops into a fountain. Presumably, the lid comes off. Bubbles go everywhere, turning the world around into a sweet-scented bubbly paradise.
Oops.
I seem to remember people used to empty their shampoo or washing-up liquid bottles into the fountains in Trafalgar Square. It wasn't considered a good thing.
Do you think anyone will be inspired by this ad to give it a try?
I hope not.
Oops.
I seem to remember people used to empty their shampoo or washing-up liquid bottles into the fountains in Trafalgar Square. It wasn't considered a good thing.
Do you think anyone will be inspired by this ad to give it a try?
I hope not.
Monday 9 June 2008
Gratuitous nudity
A new TV ad starts with a close up of bare feet walking in the long grass. The camera pans slowly up a naked body in the sunlight. The beautiful young model turns to smile and we see her gap-toothed mouth (probably inked in with black pen).
It's advertising Corsodyl Daily Defence, a treatment for gum disease.
I know what they're trying to do...'sex sells'. But is it really appropriate, relevant or necessary in this case? I don't think so.
It's advertising Corsodyl Daily Defence, a treatment for gum disease.
I know what they're trying to do...'sex sells'. But is it really appropriate, relevant or necessary in this case? I don't think so.
Tuesday 3 June 2008
Failing the 'Dirty Mind Test'
I saw an animated TV ad for Canesten Duo thrush treatment last night. I'd just taken a swig of wine and nearly splurted it all over the carpet when I heard the voiceover:
"Leaves you feeling yourself again."
Whoops! Are they sure that's what they wanted to say?
Having had thrush myself (too much information? sorry!), I can tell you their slogan "Cools and Clears" is exactly what sufferers are looking for.
Instead of a cartoon flipchart, why not show a flaming match, crackling in close-up, then being dunked into a glass of iced water? Because that's what having the thrush itch feels like. It BURNS!!!
"Leaves you feeling yourself again."
Whoops! Are they sure that's what they wanted to say?
Having had thrush myself (too much information? sorry!), I can tell you their slogan "Cools and Clears" is exactly what sufferers are looking for.
Instead of a cartoon flipchart, why not show a flaming match, crackling in close-up, then being dunked into a glass of iced water? Because that's what having the thrush itch feels like. It BURNS!!!
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